David Protein’s Cod is taking over social media. At Alaskan Salmon Company, we’ve always believed that real, honest seafood should be the standard — not the exception. That’s why when Peter Rahal and Zach Ranen reached out about the idea, I was so excited to support them.
David Protein publicly launched the frozen cod on their social media in July, which has generated tens of millions of views across various social media channels and media outlets! It’s such an awesome feeling seeing our fish being talked about and shared on such scale, reaching publications like Wall Street Journal, opens in a new tab, Feed Me, opens in a new tab, and many more.
But there are always two sides on the internet so the business influencer @sammicohentalks stated that this was a bad business strategy and many others such as Perfect Bar mocking the concept.
This isn’t just any cod. It’s 100% wild-caught in Alaska by our own team and flash frozen at peak freshness to preserve its clean flavor and nutrient density. With 92% of its calories coming from protein, this cod is one of the leanest, most efficient whole-food protein sources available.
The overall messaging is, “Hey we all know whole foods are the best ways for us to get our nutrients but life just gets busy and we don’t always have time to cook 3-4 square meals a day and David Protein bars are the next best option to get your protein.” Whether you’re tracking macros, training hard, or simply aiming to eat better, this is a protein source you can feel great about.
David Protein has long been a leader in clean, performance-focused bars designed for people serious about their health. But recently, customers have been asking for something more — not just snacks, but real food they can prepare at home and make part of their daily routine. That’s where we come in.
By teaming up with David Protein, we’re bringing nutrient-rich seafood into the high-performance nutrition space.
Each portion of wild cod delivers 23 grams of complete protein and essential amino acids, making it ideal for muscle recovery, steady energy, and supporting an active lifestyle. Its mild flavor makes it incredibly versatile — perfect for simple, nourishing meals, whether you're boiling it for clean meal prep or incorporating it into your favorite recipe.
More than anything, we’re proud of what this launch represents: sustainability, transparency, and food that’s as real as it gets. You’ll know exactly where your cod came from, who caught it, and how it got to your table.
That’s the kind of connection to your food we believe everyone deserves.
The product is now available at davidprotein.com, featuring four individually packaged 6 oz. wild-caught Pacific cod fillets. They’re easy to store, portion, and prepare — offering a simple way to get high-quality protein without the guesswork.
From the waters of Alaska to your kitchen — thank you for supporting sustainable fishing and choosing real, nourishing food. We can’t wait for you to try it and taste the difference!
