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Formerly known as

Alaskan Salmon Co.
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Why is Salmon Pink?

Round whole-grain cracker with cream cheese, smoked salmon slice and chive garnish
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Salmon isn’t just famed for its delectably buttery taste. It’s also known for its signature pink color. However, not all salmon aficionados are aware of how it develops this notable sheen. Like in orange pumpkins and yellow daffodils, salmon get their pink color from specific carotenoids, either naturally or synthetically grown.

Still, no two salmon species have the same color. Learn more about how salmon develops its recognizable pink hue and what factors make its intensity vary.

Is Salmon Naturally Pink?

Salmon are not naturally pink when they are born. Instead, they hatch out of their eggs in a grayish color. However, as they grow and mature, their diet plays a crucial role in developing the pink color for which they are well-known.

In the wild, salmon acquire their pink color from their natural diet, consisting of various organisms such as shrimp, krill, and other small crustaceans. These organisms contain a pigment called astaxanthin, which travels to the muscle tissues, resulting in the characteristic pink hue.

However, not all salmon species exhibit the same intensity of pink coloration. For example, sockeye salmon are known for their vibrant red flesh, while other species, like chinook or coho salmon, may have a lighter shade of pink. These colors vary according to diet and environment.

On the other hand, farmed salmon adhere to a carefully managed diet, enforced to ensure a vibrant pink color. This feed often contains additives or supplements like synthetic or naturally sourced astaxanthin, which can pose potential health risks.

How Pink is Salmon Supposed to Be?

Salmon’s “pinkness” varies depending on species, diet, and individual characteristics. Wild salmon, particularly certain species like sockeye (red) salmon, tend to have a deeper and more vibrant shade of pink. Their flesh ranges from a rich red to a reddish-orange color.

Other species of salmon, such as chinook (king) salmon or coho (silver) salmon, may have light pink coloration. Some chinook salmon are incapable of processing astaxanthin, keeping their flesh white. The coloration’s intensity depends on diet and environment.

Farmed salmon’s pink color is “adjustable” according to their chosen diet.

Contrary to popular belief, salmon’s “pinkness” doesn’t necessarily indicate the quality or freshness of the fish. So, why do farmers dye their salmon? Because consumers typically associate quality with color!

Still, color isn’t the best way to determine whether salmon is fresh. Our guide can help you tell if salmon is bad.

How Pink Should Salmon Be When Cooked?

When cooked, salmon should have an opaque pink or white color on the outside, with a slightly brighter pink color on the inside. A darker pink color on the outside indicates that your salmon may be undercooked.

Refer to our guide to learn how to tell if salmon is perfectly cooked.

Conclusion

Salmon’s pink color varies from species to species, ranging from a deep red to light pink. How intense a specific salmon’s coloration is will depend on its natural or controlled diet and environment.

If you're after the finest salmon, our wild sockeye salmon and wild king salmon are excellent choices. From Alaska's pristine waters, this premium fish combines rich flavor with outstanding nutrition!

Kyle Lee is a captain at Outerseas and one of its founding members. After experiencing the unmatched quality of wild Alaskan seafood firsthand, he set out to bring that same freshness directly to consumers, cutting out the middlemen and connecting people to fish caught by real fishermen from Alaska’s best ports.
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This is what seafood is supposed to be.
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It’s the same fish we sell to Michelin-starred restaurants.

What our customers are saying

“Hands down the best halibut I’ve ever had short of eating it in Alaska. There’s never any fish smell to Outerseas fish — always fresh, firm and delicious.”

Verified Buyer · Halibut

“Outstanding filets. Perfectly sized. The sockeye was delicious.”

Verified Buyer · Sockeye Salmon

“Salmon was fresh, tender and moist when we baked it. Flaky and flavorful!”

Verified Buyer · Wild Salmon

“Loved the flavor and so simple to prepare! Tried the pan-searing method recommended by Kyle — every bite absolutely delicious.”

Verified Buyer · Halibut

Common Questions About Our Seafood
Is your seafood really wild-caught and sustainably sourced?
Yes! Our seafood is 100% wild-caught from pristine Alaskan waters using sustainable, low-impact fishing methods. We adhere to ethical, eco-friendly fishing practices — all of our seafood is wild-caught, never farmed.
How is the seafood shipped?
Each order is flash-frozen at peak freshness, vacuum-sealed, and shipped with dry ice to ensure it arrives in perfect condition.
How long does delivery take?
Orders ship every Tuesday with 2-day shipping. Tracking is provided upon shipment.
How should I store my seafood?
Keep it frozen until you're ready to use it. Once thawed, we recommend consuming it within 1-2 days for the best quality.
Can I eat the seafood raw?
Absolutely! Our sushi-grade seafood is safe to enjoy raw, making it perfect for sashimi, sushi, and poke bowls.
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